Gambling inducements

Gambling providers must not offer inducements to encourage people to gamble or open gambling accounts.

This applies to gambling venues and online gambling operators.

A gambling provider can offer:

  • an acceptable loyalty program
  • trade promotion lotteries
  • free gambling products
  • free non-alcoholic drinks and refreshments.

Read the Gambling Codes of Practice 2013 along with the Official guidance from the Independent Gambling Authority for more information about inducements.

Product offers

Gambling providers must not encourage people to gamble by offering products such as discounted meals, ‘free bets’ or ‘shopper dockets’. Providers can offer free coffee and tea, non-alcoholic beverages and refreshments of nominal value.

Special prices

Gambling providers must not encourage people to gamble by offering a deal on the price – eg a free bet on the condition that it is matched with the person’s own money or offering the tenth bet free.

If a legal bet type has core parts that include an ‘offer’, it is not considered an ‘inducement’ – eg offering to pay the best totalisator price is a specific form of fixed odds betting approved by the IGA.

Trade promotion lotteries

Trade promotion lotteries (TLP) must not be used to encourage people to gamble. The main purpose of a TPL is to reward existing customers, not to attract new customers.

Gambling providers must apply for approval to conduct a TPL.

Related information

Read the Gambling codes of practice for more information about inducements.